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读书有感

网络购物与通胀指数; 奥林匹克的经济账

今天例行扫了两篇论文(主要是最近开始跑hadoop,各种时间都花在等结果上了...)。

第一篇是和MIT 08年搞的那个利用线上价格来监测通胀指数的项目(Billion Prices Project )有关(简单来说就是搜集了一堆在线商品的价格然后构造价格指数)。

(8) The Billion Prices Project: Using Online Prices for Measurement and Research
Alberto Cavallo and Roberto Rigobon
A large and growing share of retail prices all over the world are posted online on the websites of retailers. This is a massive and (until recently) untapped source of retail price information. Our objective with the Billion Prices Project, created at MIT in 2008, is to experiment with these new sources of information to improve the computation of traditional economic indicators, starting with the Consumer Price Index. We also seek to understand whether online prices have distinct dynamics, their advantages and disadvantages, and whether they can serve as reliable source of information for economic research. The word "billion" in Billion Prices Project was simply meant to express our desire to collect a massive amount of prices, though we in fact reached that number of observations in less than two years. By 2010, we were collecting 5 million prices every day from over 300 retailers in 50 countries. We describe the methodology used to compute online price indexes and show how they co-move with consumer price indexes in most countries. We also use our price data to study price stickiness, and to investigate the "law of one price" in international economics. Finally we describe how the Billion Prices Project data are publicly shared and discuss why data collection is an important endeavor that macro- and international economists should pursue more often.
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Screen Shot 2016-05-05 at 2.50.41 PM阿根廷的价格指数。看起来网上的价格比实际的汇报的通胀要高很多呀。所以阿根廷就荣幸的登上榜首了么...

还有其它国家的,中国的貌似是有高有低,但基本差不多;德国、英国、美国的食品几乎是和传统cpi一致。总体而言,新兴国家的网上商品价格要稍微离实际报道的cpi远一点。不知道是数据搜集方法的原因、还是有一些其他的解释。

Screen Shot 2016-05-05 at 2.53.05 PM

 

第二篇是关于承办奥林匹克比赛的经济学意义。

基本就是帮历届奥林匹克承办城市算了一笔账...基本就是说,短期来看,办奥林匹克是亏钱的,长期来看也是亏欠的(除了盐湖城和巴塞罗那)。

(10) Going for the Gold: The Economics of the Olympics
Robert A. Baade and Victor A. Matheson
In this paper, we explore the costs and benefits of hosting the Olympic Games. On the cost side, there are three major categories: general infrastructure such as transportation and housing to accommodate athletes and fans; specific sports infrastructure required for competition venues; and operational costs, including general administration as well as the opening and closing ceremony and security. Three major categories of benefits also exist: the short-run benefits of tourist spending during the Games; the long-run benefits or the "Olympic legacy" which might include improvements in infrastructure and increased trade, foreign investment, or tourism after the Games; and intangible benefits such as the "feel-good effect" or civic pride. Each of these costs and benefits will be addressed in turn, but the overwhelming conclusion is that in most cases the Olympics are a money-losing proposition for host cities; they result in positive net benefits only under very specific and unusual circumstances. Furthermore, the cost–benefit proposition is worse for cities in developing countries than for those in the industrialized world. In closing, we discuss why what looks like an increasingly poor investment decision on the part of cities still receives significant bidding interest and whether changes in the bidding process of the International Olympic Committee (IOC) will improve outcomes for potential hosts.

Full-Text Access | Supplementary Materials

还有一段我就不翻译了:

It is difficult to explain Russia’s $51 billion expenditure on the 2014 Sochi Games or China’s $45 billion investment in the 2008 Beijing Summer Olympics otherwise. In countries where the government is not accountable to voters or taxpayers, it is quite possible for the government to engage in wasteful spending that enriches a small group of private industrialists or government leaders without repercussions.
总而言之,不是大家不会算账,而是有的时候经济账并不是唯一的因素...就算算的出来,winner's curse也是有可能的。
Categories
读书有感

意识到新的模式——《体验经济》读后感言

刚刚读完了约瑟夫的《体验经济》,虽然出了有些年头了,但是还是值得一读的。

说起来体验经济,也是很简单的。就是花钱去买体验。在迪斯尼是一种体验,去探险也是一种体验。这里书中对于体验经济的定义就是花钱而不是为了获得什么的活动,只是为了过程的快乐。

体验经济在中国其实很发达,比如近几年流行的CS真人秀之类的,但是目前大都归于服务业了,没有单纯的提出来过。不过文中的一项比较很有意思:CPI(消费价格指数)、商品价格指数。

如果我们审视一下消费价格指数(CPI)这一统计指标,正如图1-2所展示的那样,我们看到产品的消费价格指数(CPI)增长不及工业商品(这里使用新的 小轿车来表示典型的工业经济提供物),工业商品的消费价格指数(CPI)增长不及服务,而服务的消费价格指数(CPI)又不及在政府统计中找到的一种典型 的体验产业—娱乐活动(电影、音乐会、运动会,等等)的门票价格—的消费价格指数(CPI)。

其实记得我们上课的时候经常涉及到诸如此类的服务,但是一般都用现用的框架归进去拉到。比如在品牌经济学中,我们把它归为品牌的内涵——快乐。就是说把此类的盈利模式归结为品牌的价值之中,来从建设品牌的角度探讨。但是从纯经济学角度,我们似乎缺少以后一个特别的框架来解释,虽然在微观经济学涉及到了“门票定价和价格歧视”的模型,但是其实看起来体验经济并不仅仅定价这么一个层次可以加以研究。

说起来,从经济学的不同角度看待同一个问题也是蛮有意思的,这也是经济学所谓人诟病的“将世界变得复杂和混乱”。还好,作为一个消费者,不需要关心那么多理论上的逻辑,只要知道怎么样可以让自己的效用最大化就可以了。或许管理学家们更为关心企业怎么去利用体验经济来赚取更多的价值。但是从经济学角度,我们看到的是GE等巨头的体验经济模式、很多大商场的体验经济模式。虽然很多都是在不知不觉中就被应用而且取得了很好的效果,但是被理论一凝练就会出现全新的状况,这也是颇为让人感到有趣的一件事。或许,学习经济学的乐趣就在于此。